Retail Management in UK

Introduction The fashion and apparel industry in the United Kingdom has experienced steady growth as more customers embrace renown brands such as Ralph Lauren, Nike, and H$M. The fashion industry and Apparel of the UK has an estimated market value of  £50 billion.Advertising We will write a custom report sample on Retail Management in UK specifically for you for only $16.05 $11/page Learn More Specifically, this industry is estimated to be growing at an annual rate of 7% as fashion becomes popular in the UK. At present, the fashion industry command 6% of the total market value of the consumer purchases in UK. The market share is expected to expand further to 15% by 2015. The fashion industry in the UK at present is controlled by Ralph Lauren, Nike, and H$M who have managed to establish a household name for their fashion brands. Moreover, promotional services adopted by these companies have spurred the growth of fashion production in the United Kingdom market. In addition, adoption of efficient and reliable technology in the marketing of these products has positively skewed the market to the advantage of these three retail giants. Thus, this reflective treatise attempts to explicitly review the aspects of store layout and design, retail pricing, and merchandise assortments in these retail stores. The treatise adopts a comparative analysis module. About these Companies Nike Inc Nike Inc is one of the top sports footwear and accessories designers in the world. At present, the company controls a market share of 30% of the UK athletic market. This company stocks sports balls, bags, and eyewear, footwear, and sports shoes for adults and children. The London store is located at Westfield London Shopping Centre along Oxford Street (â€Å"NIKE Free: Products and Market†, par. 5). HM Inc This company has been in existence for more than two decades. The company stocks a range of fashion ware for adults and children of both genders. T he company has an amazing range of fashion collection that is relatively affordable to the majority of Londoners. The head store in London is located at Regent Street in Dinkins and Jones building (â€Å"HM: Marketing Strategies†, par. 3). Ralph Lauren Inc The Ralph Lauren UK store specializes in fashion accessories and apparels such as fashion clothing and footwear brands for males and females of all ages. The company boost of uniqueness and brand loyalty to the middle class customers in London. The London office is located at Cork Street (â€Å"Ralph Lauren: London Marketing Activities†, par. 2).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Store Layout and Design Ralph Lauren The topological structure of Ralph Lauren Company consists of communication and operations management system which help in managing marketing, online sales, and direct sales. Based on the credo em phasize, it stresses on ethical behavior among sales staff and customer satisfaction within accepted standards of moral obligation on the forefront as indicated in the mission statement hanging on the front office wall. The Ralph Lauren store occupies more than 6000 square feet of space and has the traditional UK design architecture. The store has a unique arrangement in terms of utilization of space. The store is divided into four areas, that is, the exclusive range focal point, entertainment and refreshment area, office area, and the focal store points. Upon entering the expansive store, the customer will notice the attractive display of polo shirts, watches, shoes, and other sports ware hanged on the traditional UK brackets. The brackets are made in bright colors and the wall beaming with displays of fashion celebrities such as David Beckham and Naomi Campbell. The next room is the exclusive range focal point which stocks customized and expensive designer wears. Advertising We will write a custom report sample on Retail Management in UK specifically for you for only $16.05 $11/page Learn More The marketing and distribution channels are run from a central point, that is, the main store area. It is apparent that company structure, operations management, and efficiency of the advertisement department determine sustainability of its business. Besides, the ability to customize products, attractive display, and offer competitive but high quality services has made this store successful and profitable in the UK. Skills required in supporting business strategy plan are found in the integrated management model which functions as an implementer and driver of business decisions. The Company’s retail management systems incorporate planning, development, implementation, and discovery. Reflectively, the process captures organization chart, status reports, process map, compliance requirements, review structure, activities, dates, and r esources employed within a specified period of time against response from customers. The pictures below were taken from within the store. The transfer of brand knowledge is enhanced by other factors that include awareness and image. It is an area that continues to fascinate considering the interconnection between the recognition, recall, uniqueness, and positive attributes. Growth in brands is mainly subjective in nature meaning that the internal environment has the greatest influence. Nike Inc Nike store is larger than Ralph Lauren store and occupies a space of more than six thousand square feet. The store is very spacious and has an artistic display of its assortments arranged by sizes and categories. The main mall’s walls have animated Nike products advertisement and pictures of the world athletic champion Hussein Bolt and the basket ball player Kobe Bryan among other renowned sports personalities.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Just like in Ralph Lauren product display, Nike’s products displays easily attract a potential customer upon entry into the store. In fact, the first thing a customer will notice is the unending line of different product assortments from brightly painted stalls with the Nike brand logo running below the products. This aspect facilitates easy identification of customer responses to external stimuli, branding of private store labels, and evaluation of the marketing strategies that is used to promote store’s brands. The store’s brands have benefit greatly from the improvement of overall production quality and marketing support as much as it is done from evolving purchasing habits based on the rapid changes in geo-demographic and psychographic behaviors of the customers influenced by what they see. The resultant dependent variables of the Nike’s layout include increasing customer numbers, improved quality of goods, improved customer satisfaction, increased m arket share, and extended brand loyalty to the store. Essentially, the bridging of quality concerns between store and name brands has reduced the reputation gap leading to increased propensity of store brands. Nike’s strategy in marketing its products relied on the assertion that â€Å"products don’t just perform, they actually exhibit behavior† (Kotler 22). This exhibits the nature of niche marketing by focusing on utmost premium brand quality that customers demand or may not know that they require at that time. The company emphasized on creating sportswear trends. This is opposite of the conventional approach of forming focus groups who are interviewed on what attributes potential customers preferred. Nokia took the approach of innovating new features positioned to be of great use in the feature without necessarily involving the potential customer in the development process. Specifically, the brand logo has remained instrumental in the marketing strategy. Unde r certain conditions there was chance that they might consider switching to other brands. This is an avenue that is available for store brands which are targeting the market shares of name brands implying that the increasing pressure on  name brands is benefiting them. The possibility that consumers could consider switching brands is important in increasing brand awareness. Through intensive marketing, the logo Nike is recognizable by nearly all potential customers in the UK. Since the logo has been animated and runs 24/7 at the store’s entrance, the self advertisement is critical in attracting undecided customers who are just passing by the store. HM Inc HM Inc store occupies three floors with each floor selling different categories of fashion products. Basically, this company has utilized the role of the digital media in increasing the targeting objectives to promote brand growth and brand logo in its attractive and convincing display price tags. By combining the chosen generic strategy along with product and market positioning strategy, HM brand has been able to develop its niche identity in the UK as that store stocking affordable designer clothing along the Regent Street. Linking the two sides of the market is important, that is, the low income and high income customer ends. In essence, a brand involves; name, packaging, advertising, consistency, and reliability. It involves the symbol(s) of identification of a product or service that seeks to establish a degree of differentiation between it and other similar products and/or services. Branding offers â€Å"differential advantage (desirable attributes) over rivals’ products† (Kotler 34). It is vital part of establishing healthy brand equity. The choice of branding is driven by the need to create that perception of differentiation. It takes some initial costs to develop the branding concepts but the advantages of branding products are; easier to sell, ability to legally protect the product, it offers some barriers to competition, and generally promotes customer loyalty (Kotler 33). As a matter of fact, HM has internalized this in their display of product. The logo HM and their display are unique and cannot go unnoticed by any potential customer. Besides, the store is very spacious and offers customized services from its many sales staff. Retailers preferred to generally use the associative name HM to refer to its assortment of fashion designs that continues to make statement in the stratified UK market. The unique features are trademarked and allow HM’s strong brand equities to establish reasonable barriers to competition. This was mainly because of these products being considered as off-brand unlike the HM’s on-brand logo. HM Inc has exploited the power of positioning in relation to perception among the UK clients in its layout. Perception of brand equity is a major driving in promoting the acceptance of store brands. The positioning strategy t hat is implemented by the retailer dictates the perception of the consumers about the brand and its related value to them. The HM logo advertisement is very effective in terms of attention since it is decorated with simple to understand scenes besides the warm red color. The strategically placed background red color is an eye catcher associated with pomp and sophistication. In addition, the targeted passing customer would immediately develop curiosity to understand the symbolic importance of the bright displays in the store. As a result, it creates an intrinsic motivation response that triggers the mind to activate affiliation, self acceptance, and feign community feeling of belonging to the HM brand. In the end, this advertisement succeeds in appealing to emotions through capitalization on biases and prejudices of UK population in the streets of London. Generally, through envision creation of a simultaneous but independently functioning need to identify with attractiveness at Ralph Lauren, Nike, and HM, a customer is easily swayed into buying the advertiser’s appeal when purchasing (Levy and Weitz 79). Often, the attractiveness is displayed in tonal variation and language affirmativeness that directly appeal to positives emotions among target audience of the pitched idea. In the end, target audience will â€Å"accept the product without thinking very much about what the glittering generalities mean-or whether they even apply to the product†(Kotler 56). Retail Pricing Pricing differences between private labels and national labels is decreasing with taste, durability, and quantity being the more important factors for the consumers. Marketing around premium products positioning has long-term sustainability. This is supported by sustained advertising promotions, product availability, and sustainable sourcing. Reflectively, â€Å"a best value strategy represents somewhat of a trade-off between the risks of a cost-leadership strategy and the risks of a differentiation strategy† (Kotler 71). The strategies may be broad or narrow based on the three strategies of differentiation, cost-leadership, and best value. In spite of well-developed strategies, competitive dynamics are fluid (Levy and Weitz 29). Pricing objective The pricing objective adopted by the Ralph Lauren, HM, and NIKE is quantity maximization since the companies’ main mission is to become leaders in terms of market share amongst companies in the fashion and apparel industry of the UK. Consequently, the pricing objective of these companies seeks to maximize the number of the new fashion products to be sold in the dynamic UK market. Pricing strategies According to Kotler (2003), several pricing strategies exist for companies to choose from, however, some of these pricing strategies only work well with certain pricing objectives. The three companies have adopted multiple pricing, good, better, best pricing, loss leader pricing, penetration pricing and produ ct bundle pricing for their different categories of fashion products (Kotler 19). Multiple pricing: aims at luring customers to make large purchases by offering slight discounts to customers who buy goods in large quantities. At HM and Ralph Lauren stores, the prices of single items are slightly higher to those that purchased in bulk. For example, at Ralph Lauren store, buying one new polo shirt cost the customer approximately $ 25; the customer will be required to pay $ 40 for two shirts. As a result, the customers will feel that they are getting discount for buying two items since $ 40 for two shirts is $ 2.5 less than $25 for a shirt. The strategy has been able to generate more profit for the company by increasing the quantity of items sold, as well as through increasing prices for customers who purchase one item. Practically, the strategy penalizes the customer for purchasing one item since the price is typically set higher than it will cost. Good, better, best pricing: this is a pricing strategy in which the price of the same item increases with slight changes that are made to the product, for example, changes in design. The price can be offered in a series of three formats with the price of each series rising above the price of the previous series. The goods that are priced at ‘better† price and those that are priced at â€Å"best† price require more attention from the producer than those with â€Å"good† price; however, the higher prices charged for them are worth the extra effort (Levy and Weitz 36). For example, the 2009 NIKE air sports shoe edition is categorized as being â€Å"good† price, while that of 2011 is categorized as â€Å"better† price and the 2013 edition of the same product is priced at â€Å"best† price in the NIKE store. Loss leader pricing: in this strategy, the customers are enticed into visiting the shop that deals with different product or parts by reducing the price of one item. This is done with the hope that when customers visit the shop to make purchase of the cheaper item they may also buy other items. For example, in applying this strategy to the pricing of the female clothes, HM Company uses other accessories such as shoes as the loss outfit product, thus customers who come to buy clothes may end up buying other accessories such as matching shoes to complete the outfit. Product bundle pricing: this pricing strategy is applied when the producer wants to get rid of overstock or sell complementary products. The products are bundled together and the customer who buys the new item can get an older or complimentary good for less. In respect to the strategy of clearing 2012 stock models, the three companies have decided to sell the older versions or accessories in bundles at lower prices. Merchandise Assortments In merchandise assortment, planning is critical, especially in a dynamic market controlled solely by customer preference and perception. In sales forecas ting, HM and Ralph Lauren companies have assorted their merchandise according to the lifecycle of each category. For instance, the seasonal winter items such as heavy clothing for the companies are categorised as slow movables. Besides, the latest fashion design products are categorised in the exclusive purchase segment in the stores. Basically, the assortment adopted by these companies was informed by past volumes of sales and customer responses to periodic surveys by the companies (Levy and Weitz 41). Through shotgun merchandising, the two companies have assorted their products to capture all the segments of the fashion and apparel industry of the UK. On the other hand NIKE store has been assorted as a general store with the speciality department occupying a negligible space in the store. The company has amalgamated its inventory turnover to categorise the products. Through rifle merchandising, the NIKE Company has captured the athletic market segment of the fashion industry throu gh it multiplex strategy of product market penetration. Conclusion The success of retail management depends on execution pricing, assortment, and design layout as components of marketing. Successful execution solely functions on inclusiveness, creation of quantifiable tracking devises for results, and recreating an informed support team. Generally, these aspects should be practiced flexibly since event marketing environment is characterized by constant dynamics that may make previous designs irrelevant. NIKE, Ralph Lauren, and HM companies are successful in marking their products in the UK. Works Cited HM: Marketing Strategies 2013. Web. https://www2.hm.com/en_gb/index.html Kotler, Paul. Marketing management: Analysis, planning, implementation and control. New Jersey: Prentice-Hall, Englewood Cliffs, 2003. Print. Levy, Michael, and Weitz, Barton. Retailing Management, London: McGraw-Hill Education, 2011. Print. NIKE Free: Products and Market 2012. Web. Ralph Lauren: London Marketing Activities 2012. Web. http://www.londontown.com/LondonInformation/Shops/Ralph_Lauren/5990/ This report on Retail Management in UK was written and submitted by user Jared Woodward to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Truth Behind the Monster Essays

The Truth Behind the Monster Essays The Truth Behind the Monster Essay The Truth Behind the Monster Essay Does nurturing children have a positive outcome on their life? Or is it genetics that make children the way they are? Questions similar to these are addressed in the debate of nature vs Nurture. This argument centers around what controls our outcome: our environment or our genes. In Mary Shelley Frankincense, Victors creation, the intention of which was to help understand the concept of life and death, results in nothing more than destruction of his own life. Victor did not nurture the monster, even though it was eager for love and compassion the second Victor created it. After being repeatedly abused and rejected by others, the creature becomes evil. Both children and the creature in Frankincense share the basic psychological needs of love and affection that must be met in order for them to become active members in society. The nature vs Nurture dichotomy is an ongoing debate in psychology which centers around genetic inheritance and environmental factors to human development (Richardson 16). The main question is, are we shaped by our genes or by our environment? Many believe that individuals mold environments. Others say environments mold individuals. Genera Cherry, author of Everything Psychology, wonders when people accomplish tremendous academic success, did they do so because they are genetically predisposed to be successful or because of an enriching environment? Nurturing children has been proven to be one of the most effective ways for them to become successful and prosperous adults. The nurture side of the nature vs Nurture refers more to personal experience and childhood. According to Keith Richardson, author of Developmental Psychology, a supportive nurturing can enable each child to succeed happily within the parameters of his or her own impairment (Richardson 31). Most people are a product of their own circumstances. If a person grows up with no nurturing, or family, never knowing what it is like to have his or her basic needs met, he or she is less likely to show love to anyone. Kids who are born into a life of crime continue the life of crime because they do not know any other way. The social learning theory of psychology states that if a child observes aggressive behavior between parents, siblings, or both, he or she often copies this behavior, creating a cycle. Children need to be loved in order to how love. Jesse K. Denominated is a convicted murderer. He allegedly raped and murdered his seven-year-old neighbor, Megan Kane, in Hamilton New Jersey on July 29, 1994. He lured Kane into his house by offering to show her a puppy. He then proceeded to rape her. Denominated later strangled her with a belt. He placed the body in his truck, and assaulted her an additional time before placing Megan in a wooden toy chest and dumping it near Mercer County Park. When they searched Jesses house that night, he was very nervous, sweaty, and kept mixing up his stories. The next day, Denominated eventually confessed to his crimes and lead the police to the spot of Means body. Evidence of blood stains, hair, and fiber samples were found by police outside of Detainments home. Authorities also found a bite mark matching Megan Kansas teeth on his hand, leading him to be found guilty of kidnapping, four counts T aggravated sexual assault, Ana two counts AT Talons murder. He Tact penalty and a minimum of 30 years in prison (Glassblowers). All throughout his life, Jesse Denominated never knew what it was like to truly be loved and cared for. His mother, an alcoholic, who had ten different children with several men, never cared for Jesse. His father, a violent drinker with a criminal background, sexually abused Jesse and his brother day after day. Jesse also reported watching his father rape a seven year old girl. According to Carol Chock, a forensic social worker, Detainments father tortured and killed their pets, and that he once forced the brothers to eat their pet rabbit. The family also lived in poverty for a long period of time, and Jesse never sought proper medical attention for his clearly histrionically childhood. Under those terrible circumstances, could the murder of Megan Kane have been a result of Jesse Denominated lack of nurture as a child? When Frankincenses creation first came to life, he was deformed, but not necessarily a monster. His murderous actions turned him into one, but only after he was repeatedly abused and rejected by humans (Baldric 201). When the monster goes into hiding because Victor rejects him, he observes a family across the way and sees how people interact with each other. He sees affection and love, but he also sees hat everything is not always perfect. The monster responds strongly to the love the De Lackeys have for each other, and to Felids obvious sadness (Baldric 201). Frankincenses creation builds up the courage to tell the De Lackeys about what is happening to him. They immediately reject him because he is not a human, and he looks deformed. Even after Victor abandons him and Felix assaults him, the monster tries to save a drowning girl. However, because of his appearance, the girls father tries to kill the monster. The monster shows the romantic notion that good nature ND kindness are inherited qualities in human beings (Bloom 201). The monster knows that people despise him because of his horrible appearance. He also learns that society does not always accept people who look differently. The monster even says, all men hate the wrenched (Shelley 81). When he kills William, Frankincenses brother, its because he wants Victor to feel the same pain he does. He doesnt do it because of the nature in which he was created. The monster hopes that if Victor feels his pain, he will create a partner monster to love him. Victor refuses, making he monster even more upset. Victor willingly accepts responsibility for the creatures existence, but he fails to understand that his own actions after the creatures birth, as well as the treatment of the creature by other humans, are responsible for the creatures malevolent behavior (Killed 186). Victor is ignorant when it comes to whom to blame for Williams death. The monster did nothing wrong until he was denied by society. Similar to Denominated, Victor Frankincense lacked the proper nurture as a child. Although not thoroughly described in the book, his father spent his younger days perpetually occupied by the affairs of his country (Bloom 178). His mother died of Scarlet fever Just weeks before he left for Inconstant. Victor was also in love with his adopted cousin, Elizabeth, and had further plans to marry her. Victors childhood was not ideal, and having his mother pass shortly before his experiment could have greatly effected the outcome. In the beginning of Victors experiment at Inconstant, Victor hoped that by creating the monster, he would gain a better understanding of Tie. However, little 010 en Know, ten monster would Instead destroy Nils Tie. E monster kills William, Victors family is in danger of being killed, but Victor does not warn anyone. Victor also knows the creature killed William but refuses to step forward when Justine is being questioned because he doesnt want his family to think he is crazy. The monster may have killed William, Henry, and Elizabeth, but Victor created the monster. Victor also knew who killed William and never said a word when Justine died. So, who is the real monster here? Jesse Detainm ents committed the crimes he did because he followed the example his father set for him. He didnt mean to hurt a young innocent girl, but his father mentally corrupted him. Jesse observed the aggression and sick behavior of his father as a child; therefore, he was more likely to repeat them. Never knowing what a stable family life was like, Jesse committed a horrible crime on account of his fathers atrocious parenting. So, who is to blame in these situations? Jesses father set him over the edge, and Victor ignored the monster, giving him no love or attention whatsoever. Therefore, the monster went to drastic measures. Because their basic psychological needs were not met, both Jesse and Frankincenses creature acted rashly and without reason. Despite his unnatural birth, Frankincenses creation exhibits the same attitude of a young child discovering the ups and downs of life. An example of this can be seen when the monster discovers fire, I found a fire which had been left by some wandering beggars.. In my Joy I thrust my hand into the live embark but quickly drew it out again with a cry of pain (Shelley 89). The monster has no life experiences and no one to show him right from wrong. The Delays can be named the monsters first returns. Although they may not have known it, they made him aware of human relationships and emotions. He eventually feels the need of physical pain and hunger and starts to steal the Delays food. The monster says he stops stealing the food because he found out that in doing this he inflicted pain on the cottagers (Shelley 96). The Delays first teach him kindness, love, and the bonds of family and friends. If he truly was a monster, he would have no capacity for love and companionship. Both the monster and Jesse Detainments never knew what it was like to love ND be loved. Although they may have witnessed different forms of the thought of love, they both never felt it for themselves. They went to catastrophic measures to find the nurture their life had lacked. Both of their actions may have been wrong, but Victor and Jesses parents take part in their rash decision making. It is important for children to be nurtured in order for them to succeed. Without nurture, their basic needs may not be met and this can lead to a corrupt adulthood. Sometimes it is not about what youve done, but how youve gotten there.

Equality Essay Example | Topics and Well Written Essays - 500 words

Equality - Essay Example One account of egalitarian justice proponents argues that equality is concerned with ensuring that a society receives equal shares of resources (Kaufman, 1). Analyzing this argument provides a contra view. For example; a person with a large body is not treated equally when given the same amount of food with a person with a much smaller body. This is becauise persons will vary in transforming the foods into their well being. Equality cannot therefore mean giving the same portions of resources to two unequal people, because that would be discriminating against one of them depending on the ability to transform the resources. Felipe and Lustig (33) argue that there is a need to invest more in education of the unskilled laborers by giving the unskilled worker higher wages that would make them to invest in education thus reducing the un equality in education that results to inequality in income. This might not lead to equality in that those with skilled labor would be still earning the same or more as the unskilled people seek education to bridge the gap. At the end of the day, the skilled workers will have higher education and be more skilled, which will translate to more earnings. This can therefore not lead to equality, but the gap between the two still persists. Ruxton (163) explains that inequality in gender between men and women results to poverty in the society and other factors. Therefore, according to Ruxton, gender equality can be prevented through making rural women more financially independent. This would imply that two people of opposite genders having the same level of wealth are equal. The problem with this argument as Ruxton (164) further elaborates is that the difference between the genders is mostly cultivated at the cultural level and no amount of wealth can delete these gender stereotypes. Therefore, this would not result to equality, since it is a

Claims and reflection Essay Example | Topics and Well Written Essays - 750 words - 1

Claims and reflection - Essay Example It is just that, it is not as simple compared to the American Constitution where the Bill of Rights are readily contained in the Amendments one to ten for easy reference. I thought that perhaps we are an older country than them with a more complicated legal system with a monarchy to consider which is why our legal system is more complicated than them. I was not however daunted. Deep in my gut, I know that despite the absence of a written regulation of a Bill of Rights, UK does not in any way, put lesser importance to it. In the first place, the first Bill of Rights that was contained in the Magna Carta which was drafted in UK soil in 1787 and that piece of history alone manifests how much importance we place as a people on the Bill of Rights. I knew I just have to look and research further for the paper to take form. This led me to the better understanding of the British legal system of how it works in the absence of a formal Constitution. Compared to United States where their laws are codified in a written Constitution, â€Å"our laws are a combination of statute law and the principles of the common law and equity developed by our courts. Our system is based upon the constitutional principles of Parliamentary sovereignty and the Rule of Law† (Commission on a Bill of Rights). Our framework of Bill of Rights may not be contained in the Amendments one to ten such as the case of the American Constitution, but its statutes can be rooted from documents such as the as Magna Carta in 1215 and the Declaration of Arbroath in 1320, the later Bill of Rights and Scottish Claim of Right in 1689, and the Reform Acts of the 19th and early 20th centuries. Proposing what should a UK Bill of Rights contain requires understanding on how British legal system adopts or creates a law. In the case of Bill of Rights, it requires further understanding of British constitution because I have to understand how the international Human Rights treaties

College Life Essay Example for Free

College Life Essay College life is stress free; whoever said anything about it being difficult is ludacris. Being in college is so nice. There is work but there isn’t as much work as in high school. The assignments aren’t due for credit or points in our final grade. We do assignments for fun. It’s no big deal if we don’t do our homework, cramming the material the night before always works, that’s how high school was. The rest of the time we don’t have class we hang out with friends and talk until the day ends. There are so many things to do on campus such as joining clubs, going downtown, going shopping, or walking around campus with friends; there is no time for homework. There is only time for exploring and having fun in college. That’s what the college life is all about having fun and socializing to our hearts content at parties, during class, after classes and on the weekends. All of the socializing outside of school leads you to do well in college. Testing your boundaries and finding out what you truly love to do. Classes are there to keep you on track and help you appreciate what you’re doing outside of school. School is there to help you realize what you want to do in the future, whether it is your new hobby or your career. College is all about finding yourself. You can always make up the schoolwork anytime, but the main focus that schools want you to do is to have fun while being able to balance assignments and school. They are preparing you for your exciting future in the real world. The real world and the world of college are different but pretty much the same, there are the same workloads and most definitely the same enjoyment in the things you do at work and in college. College work is harder since you have to worry about making connections in college and keeping them strong because those relationships are those that you’re going to treasure most. No one talks about high school memories, everyone talks about college memories. That’s why having the most fun those college years and caring less about school is the way to go for the best college memories and experiences you may ever have, in your entire life. Life is going to be boring without those college years of fun, going in to the working world with more experiences  from college gives you a head up in the game, called the real world. Although you think its bad for you now, but wait until you get to tell everyone about your experiences in college during those job interviews. They will be excited to hire you right off the bat knowing that you are ready for the real world. Ready to work now that you have experience in experiencing the world to its fullest, and being able to share those experiences and relating them to people and their situations. My modest proposal is to enjoy yourself in college, don’t worry too much about the grades. Be in college for the education but don’t forget to go wild when having fun during those college years. You never know when you’re going to be able to experience them again in the real world.

The History of the Darling Theatre Company :: London Theatres Acting Drama Essays

The History of the Darling Theatre Company This theatre company came into being in 1979 when a famous old London theatre went bankrupt and the owners of the building attempted to sell it to property developers. George Darling, a well known stage actor, launched a campaign to save the theatre and, with the help of many famous friends in the acting world, created strong public support for retaining the building as a theatre. However no existing theatre company was in a position to take over the building and the owners suggested to George Darling that he use his connections to set up his own company. After a vigorous fund-raising campaign enough money was collected to save the theatre and set up the Darling Theatre Company. The actors and actresses who had helped in the campaign agreed to appear in Darling productions for a fraction of their normal fees – but were interested only in appearing in theatre classics rather than commercial productions so the policy of the company from the beginning was to stage classics for short runs of three to six weeks so that there would be ten or so new productions each year. In order to keep costs down the company had as few full-time staff as possible, hiring directors, designers, technical crews and actors for each production only, and, by subsidising less popular plays with successful runs, often of Chekhov (‘He’s the Monet of theatre,’ George would say, ‘ everybody loves him’) managed to break even for the first few years. However in the mid-eighties the company hit a bad patch and George was obliged to find extra funding to survive. When his application for an Arts Council subsidy was rejected he turned to sponsorship and discovered that he was good at persuading wealthy companies to back his productions. The key to this, he realised early on, was providing company executives with access to famous actors and actresses and while there were protests at these ‘extra performances’ George was usually successful in arguing that the company could not survive otherwise. BACKGROUND TO THE COMPUTER SYSTEM Throughout its twenty-five years the company’s administrative procedures were primitive and chaotic. George was interested only in the artistic side of the company and had little or no concern for practicalities but his personal charm was so great that staff were prepared to put up with the constant problems caused by poorly-defined procedures and non-existent communication. Then in the new century George’s health began to fail and he was frequently not around to resolve mix-ups and disputes. In addition the regulations governing theatres and public performances and the hiring of part-time workers

Frankenstein: a Psychological Analysis Essay

What truly makes Mary Shelley’s Frankenstein an entertaining novel, in my opinion, is the mental development of each of the characters throughout the story. The best way to display such psychological progress is to compare events and thoughts from the book to Sigmund Freud’s theories on the conscience. Freud’s â€Å"id† is shown through primitive actions of certain characters; those that involve little judgment and rely on instincts rather than informed decisions. The â€Å"ego† can be observed through basic thoughts and decisions that are made without the influence of conscience. The â€Å"super-ego† is, in fact, conscious thought itself, often characterized by the guilt or other feelings that come as a result of the â€Å"id† and â€Å"ego†. As you will see, Freudian theory has an important place in the literary masterpiece that is Frankenstein. While the idea of the â€Å"id† is probably the least prevalent of the three in Frankenstein, it still plays a major role in shaping the characters, most specifically, Frankenstein’s monster. Id† is most commonly applied to instinctual actions and those taken simply out of a need for survival and instant gratification. The monster finds himself satisfying his â€Å"id† when teaching himself the basic means of living and human action. These skills give him what he needs to live and obtain his necessities, but contribute nothing to his ultimate consciousness. Much as the â€Å"id† is associated with primitive inhuman desires, Frankenstein’s monster takes on a bestial and primitive image. Next among the three parts of Freud’s psychic apparatus is â€Å"ego†. â€Å"Ego† is applied to the organized and realistic part of a character’s mentality and, unlike the â€Å"id†, requires judgment and next-level thinking. Victor Frankenstein’s willing development into a scientifically learned being and then his venture into creating life from inanimate body parts accurately shows the more advanced, yet still somewhat surface, thought process of an â€Å"ego†-influenced being. Additionally, it is Frankenstein’s â€Å"ego† that distances him from his family and friends. At this point he has the capacity to make decisions and act on them, but not consider or feel what might come out of them. Victor Frankenstein’s â€Å"ego† soon turns into â€Å"super-ego† as the consequences of his actions become visible. The â€Å"super-ego† plays the moral role of the three, allowing for emotional comprehension of the events that unfold. Guilt seems to be a common thread between the â€Å"super-egos† of Frankenstein and his monster. Victor is overwhelmed with guilt upon realizing that his creation is responsible for the deaths of his brother, father, friend, and wife. He even seeks a temporary release from the guilt in isolation and appreciation of nature. The monster finds himself in a very similar situation, facing the guilt of actually killing the ones that Frankenstein loved, and thus reducing his creator’s life to one without substance or anything to be emotionally attached to. Obviously, the mental punishment of guilt plays a large role in forming the â€Å"super-egos† of both protagonist and antagonist. Freud’s theories on the subconscious and conscience set the foundation for Shelley’s novel. His â€Å"id† characterizes the monster’s initial struggle for survival in an unfamiliar world. His â€Å"ego† is played out by Frankenstein’s obsession with biological sciences and later creation of a monster. His â€Å"super-ego† encompasses the basic actions taken in the previous two, but also adds an ethical and emotionally conscious element to the consequences. It is apparent that Sigmund Freud’s structural model of the psyche almost perfectly outlines the basic psychological activities in and between the characters of Frankenstein.