Saturday, August 22, 2020

Anti-semitism In The Merchant Of Venice :: Free Merchant of Venice Essays

Hostile to Semitism in The Merchant of Venice It is my solid conviction that the play, "The Merchant of Venice", ought to be instructed in classes. In the event that this play was restricted from schools it would assuredly be a type of restriction. While minors rights are fairly constrained when it comes to one side, I imagine that even Minors ought not be edited from this composition. The play shows us partiality, and why it isn't right. Individuals would see how everybody was harmed at once or another by a bias, regardless of whether it was the Christians ridiculing Shylock or Shylock demonstrating his bias to the Christian's. I envision that anybody watching, tuning in or perusing this play would perceive how everybody was harmed, and would learn of prejudice's defective reason's for making a decision about somebody. A few people would have you imagine that the play itself is bigot, and gives a gathering where bigotry can develop and turn out to be just a more serious issue. I feel this is a defective perspective on. I consider the to be as a encounter of a current issue which society despite everything faces. As opposed to giving a gathering to prejudice to develop, the play gives a discussion to against bigotry conversation, if every single appropriate advance are taken. At the point when I state if every single legitimate advance are taken, I am alluding to having this play instructed by an educator, who can clarify the plays significance in it's fullest with the goal that the understudies don't miss any significant focuses from it. Another point that may have been missed when the introduction was made to the educational committee to prohibit the material from being instructed inside the educational system was that everybody is terrible in the play. The Christians depiction was similarly as awful as the Jewish man, Shylock's depiction. Actually I feel that the play gave a more terrible depiction of the Christian's since they wound up being the most abhorrent, through removing everything that Shylock had and causing him to get Christian. While Shylock wanted to slaughter somebody, the discipline conjured on him was even more regrettable. As should be obvious, there are numerous reasons why "The Merchant of Venice" ought to be instructed in homerooms. A. Whitney Griswold said in a discourse (1952), "Books won't remain restricted. They won't consume. Thoughts won't go to prison. Over the long haul of history, the edit and the inquisitor have consistently lost.

Friday, August 21, 2020

Argumentative Essay About College :: Education College

Dear Ben,Hey Ben! I was chatting with Sean yesterday when he revealed to me the news, you're wanting to defer school. This came as a stun to me when I heard it. By not going to school, you may get a year's rest and an opportunity to thoroughly consider your choices, however on the off chance that you ever choose to go to school, you will pass up a great deal of chances too. I figure you ought to consider heading off to college as opposed to driving the open street after High School.The data you've learned in High School will be more new in your psyche now than 1 year from now. You have spent 12 years of tutoring, but at this point you trust the time has come to rest and see different places and individuals for a year or more before endeavoring school. School includes 4 additional long periods of exceptional work, yet information learned inside High School can make learning new material simpler for you. Others regularly end up getting derailed they put off the choice to go to school, that can just upset your capacity to in the long run become a school graduate.College can be a pleasant encounter whenever imparted to companions and individuals of comparative age. By holding up an additional year or two, you will think that its progressively awkward inside your classes. The whole school experience includes parties, football match-ups, and drinking lager with your amigos just as an instruction. As you get into the whole experience and appreciate school, you will comprehend and acknowledge what a school offers.The perfect time for school is presently like never before as you additionally have grants and your folks to help with the costly cash plan which is required. Guardians can be an extraordinary assistance in paying for your school, and might be happy to pay considerably more following graduation from High School, than paying 2 years a while later. Grants are constantly useful to understudies, paying for a smidgen of a costly school. Factious Essay About College :: Education College Dear Ben,Hey Ben! I was conversing with Sean yesterday when he disclosed to me the news, you're intending to postpone school. This came as a stun to me when I heard it. By not going to school, you may get a year's rest and an opportunity to thoroughly consider your choices, yet on the off chance that you ever choose to go to school, you will pass up a great deal of chances too. I figure you ought to consider heading off to college instead of driving the open street after High School.The data you've learned in High School will be more new in your brain now than 1 year from now. You have spent 12 years of tutoring, but at this point you trust the time has come to rest and see different places and individuals for a year or more before endeavoring school. School includes 4 additional long periods of extraordinary work, yet information learned inside High School can make learning new material simpler for you. Others frequently wind up getting derailed they put off the choice to go to scho ol, that can just ruin your capacity to in the long run become a school graduate.College can be a great encounter whenever imparted to companions and individuals of comparable age. By holding up an additional year or two, you will think that its increasingly awkward inside your classes. The whole school experience includes parties, football match-ups, and drinking brew with your mates just as a training. As you get into the whole experience and appreciate school, you will comprehend and acknowledge what a school offers.The perfect time for school is currently like never before as you likewise have grants and your folks to help with the costly cash plan which is required. Guardians can be an extraordinary assistance in paying for your school, and might be eager to pay considerably more following graduation from High School, than paying 2 years a short time later. Grants are constantly useful to understudies, paying for a smidgen of a costly school.

Sunday, June 7, 2020

The essay Girl - 1650 Words

The essay 'Girl' (Essay Sample) Content: Name:Professor:Institution:Date:Part oneThe essay Girl  is a literary piece that has a range of styles used in it. Amongst the literary tools used by the author, there is use of the symbolism tool that is vivid from the reader's perspective. Symbolism in the excerpt is drawn to cover fiction that is very much employed in the dialect. The author uses their skills expertly to bring out an elaborate image of the main character through traits that are brought to our attention. They do it so smartly that the perspective the reader attempts to draw from the piece is totally at the hands of the author. Mastery of the skill set is thus evident, and with that the author has the complete authority on their hands to mold our images as they wish. Also, evident in the piece of writing is a given fictitious perception which the author makes stick in our minds regarding the girl and the way she was bound to behave. The reason they are fiction is because there is no mention of the said traits, rather the author has them passed down on us in order to serve his main plot efficiently. Our limits with relation to our comfort zones as readers are, therefore, broken and the author takes charge of vividly building the persona in the passage. This effort is realized through the author's revelations of expected reactions by the main character when faced with different scenarios. It is through these traits that we grow to love or hate the main character with reference to how they handle themselves.To say that efforts by the author on enhancing imagery and fiction are weak is a major misconception given the apparent attempts to use descriptive language in the given context. The author points out clearly, different aspects of a girl's life, and they use skillful techniques resulting in a very authentic literary piece. At that the author is opportunistic, broadly capturing all possible events in the life and times of a typical girl. Not to be ignored is the opportunity c reated for response by the main character that often seems to be on the receiving end. Reiteration works in advantage to the author confirming some of the traits mentioned before hand. Consequently, the obvious outcome is an enriching masterpiece that is interesting at the same time with prime focus on the main character of the story. Thanks to the author's fictional abilities we as the readers are capable of drawing different conclusions from the writing, but a common ground is maintained. Fiction employed in the piece helps draw clear perceptions on the various attributes of the persona and also the conduct expected from them. These could mean that the author succeeded in employing the art of fiction, the way they did. Only in the end does the reader manage the ability to question the real life possibility of a typical girl undertaking all that is mentioned.Part twoFrom the very minute a reader stares into the piece by Margaret Atwood; quitting is not an option. The author uses li terary skills to enhance the thrill and captivation making the excerpt far from boring. She showcases a range of diverse skill sets which come in handy in making the work a piece of art. Evident to the reader is the different ways that the author uses the style of fiction, for instance to command the attention of the reader. With surprising twists and turns the author transfers the reader to a universe where nothing is impossible. Here in this perfect setting, she is capable of molding a perfect story with which she drives home the message intended for her audience. The author manages to create a given perception in the start of the story and uses these media to intrigue her audience through exemplary language to the point of putting the reader in a dilemma. It is in this dilemma that she convinces the audience on matters of fiction and takes them with her on a trance. Margaret is careful to build her main character through character traits that are witnessed very early in the story . Slowly thickening her persona, she is eventually capable of drawing a likeable character that represents her main plot in the story. She does it so well to the extent that the fictitious nature of the character is superseded by the theme of the piece of work. Nonetheless, fiction is a technique that serves the story line well despite having some flaws, as well.While at it, the way she employs fiction is of utmost interest with three specific instances that capture the attention of readers due to the unexpected deviation from the ordinary. We can look at the following events of the character's life: 1. The growth and development of the girl is different from others and the writer exploits this fact by use of imagery. By this, the reader perceives characteristics of the persona in the story who is brought out as a tough and hardy with respect to other girls her age. Her selfishness and independence seem to be so huge which results in conflicts even at the family level. Clearly this is a twist from the ordinary expectations regarding a girl. The sister to the main character is one huge confirmation to that fact. 2. Another instance that the author has taken advantage of fiction is by the girl faking her demise. Her desire is apparent; to break out from the traditional bonds seem to tire her, and she wishes to break free from them. The fake death instills a new resolution that enhances her bravery and she has the guts to confront her mother. 3. Eventually, the brave persona gives up and takes up her own life rather than allow herself be subjected to the forces she is fighting. According to her, giving in to the same powers she has been fighting is more torturous than killing herself. At that point, her quest ends accepting what she had managed to achieve given her constraints.Part threeUse of exposition by the author in the literary object serves the author perfectly as it works to offer background information with a direct relationship to his topic. It is this very back story that attempts to place the reader in an optimal ground before the releasing of the main theme. The author is well vast in this front as his method of putting the reader on a trance allows the author to exploit the opportunity and make use of other literary tools. The author manages to build authentic characters and simultaneously drive across important subjects. Suspense keeps the reader on alert mode with minimal power if any to anticipate any turn of events. It this very style that he combines with an element of rising action, also witnessed in the piece. Following the flashback, the author smoothly builds a rhythmic tempo for his piece of writing, absorbing the full attention of the reader all this while. Excellent mastery of the said style of writing enables him prepare the reader for uncertain phenomena. This is an awkward position for the reader due to the possibility of a twist in the expected flow of the story. Given his prowess, the author is able to gauge t he anti...

Sunday, May 17, 2020

The Liberal Arts Creating a Citizen for a Community Near You

The view of what college is and what the experience of college offers, differ dramatically between an individual and the society he or she lives. College has traditionally been viewed as the place young adults go to find themselves, find their career, and start their adult lives. Some have argued that education has veered too far away from tradition, while others argue that the whole idea of Liberal Education needs to keep evolving to meet the demands of the modern world. Those in favor of change argue for more diversity within the curriculum, such as more non-western world education and feminist thought. However, the traditional educational ideal has not completely vanished. At the majority of colleges in America the Liberal Arts, or†¦show more content†¦In the article, What Should It Mean to Have a Liberal Education in the 21st Century?, D.G. Mulcahy presents Paul Hirst’s view of the traditional liberal education. Hirst, qtd. in Mulcahy’s article, explains t hat traditionally there are seven subjects of knowledge that humanity has used to understand reality. These seven subjects are math, the physical sciences, human culture throughout history, morality, art, religion, and philosophy (Mulcahy 469). These subjects are part of the majority of colleges’ liberal education or general education curriculum. While this is the intent of the more traditional Liberal Arts education, the system has evolved to meet the needs of a modern society. Today many argue that changing the Liberal Arts is essential to creating a better society. Mulcahy argues the Liberal Arts should look to empower students (pp. 478 Mulcahy). It should try to give students the confidence to lead, the skills to organize, knowledge to fix problems, or change their world. Some colleges have this as part of their goals within their liberal education programs. This is vastly different from the traditional Liberal Arts education that is still prevalent today. Where traditional Liberal Arts educations taught to inform and give students the skills to work in society, the new version also looks to set students up with the ability to change their society. The newer version of a liberal education creates students who areShow MoreRelatedCultural Appropriation Is Inevitable Like Globalization1546 Words   |  7 Pagesacross the global people wear blue jeans and some consider it a major part of American culture (). The piece of clothing is so synonymous with Ameri can culture some countries like North Korea, have banned the item because the country believes its citizens would start supporting American ideals instead of wearing blue pants. Or the multinational company of Coke-A-Cola has marketed its product across the global but many consumers can identify its products as American goods. 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Wednesday, May 6, 2020

Transition Into University By Looking At Support Systems...

This essay will look into the issues, challenges and approaches about transition into university by looking at support systems available at an institutional level, examples stated in academic literature and to look at tips that first year students can take into university. By looking at the various academic literature I can look into the student experience, support systems available at Westminster, approaches that universities can utilise for support and to look at how these academic literature gives advice into successfully transition into university. Briggs, et al. (2012) states the key challenges and issues are student expectations, encouraging potential students, student diversity, learner identity, university support systems,†¦show more content†¦The report suggests that it can lead to fewer graduating students and less funding which means that these issues and challenges will have an impact on the university not providing the necessary support for these students. Some of the examples of support that can be utilised by universities stated in Whittaker, R., (2013) are collaboration, understanding of the different types of learning and learners’ groups also there is the process of induction, progressive skills development and pre-entry support. This publication is used to show key features of effective support and recommendations to how universities can enhance the support for transition. For example, one of the approaches that university will use to do this is collaboration in which it will provide inductions into higher education with the support of different support services and teaching staff like IT and library staff also student representatives. Secondly it says that there should be understanding between everyone at the university that there are different modes of learning and learner groups which means that the university will provide support to those like oversea students, who may have basic English skills but will need help to a dapt to the level of higher education. In which they will provide a course for those students that need help with this. In a report from Clark, et al.(2010) in which they explore the experience of first years at Newcastle University they provide in detail ways of

Innovation Plan for Silver Street Company-Free-Samples for Student

Question: Discuss about the Innovation Plan for Silver Street Company. Answer: Innovation Plan for Silver Street Company Silver Street Company require an innovation plan that can be presented to all stakeholders thereby determining the way forward for business activities. Amanda will be able to present the innovation plan to Silver Street stakeholders so as to improve the mode of operations within the company. From human resource point of view, the first step in the innovation plan for Silver Street Company is training and development. We consider training of workers in the company and development of working culture. The placement process of workers in Silver Street needs to be done through training and development. In that connection, the company will apply mentorship program to train workers so as to fit all work requirements within the company. Through mentorship program, workers will be trained in different aspects of manufacturing in the company (Emerson Steward, 2011). The training program will be divided into different sectors based on the category of job purpose. There will be training on how to manufacture consumer packed goods, chocolate bars, baby food, sweets and other food products. After training program, workers will be distributed to all outlets of operation. Some trained workers will be required to reinforce other workers in senior management team and marketing in Silver Street headquarters. Another portion of trained workers will be required to reinforce sales and marketing offices. The last group of trained workers will be deployed to manufacturing plants such as Western Canada, Central Quebec and Central Ontario. Again, the process of training and development will be facilitated through mentorship program development coordination through department of human resource management. This will ensure workers are drawn from different sections of Canada. The next concept on Silver Street innovation plan relates to recruitment and selection of workers so as to satisfy different job positions in the company (Maslow, 2013). The steps to be followed in recruitment and selection process should focus on increasing recruitment and promotion of workers in the company. Therefore, the first step in recruitment and selection process is to identify different job purpose. This plan will increase recruitment in areas such as manufacturing of consumer packed food, manufacture of chocolate bars, sweets and baby products. This company will consider workers with skill in food and nutrition sciences in this recruitment. The innovation plan aims to design strategies to increase recruitment of relevant workforces for Silver Street Company. Therefore, the plan will apply career fairs so as to increase recruitment. The materials to be applied in career fairs will be suggested by different department such as Silver Street headquarter where top management te am operates. Again, sales and marketing offices will be required to provide a list of materials in career fairs (Arnold, 2010). Manufacturing plants will be required to submit materials for career fairs. Innovation plan team will review and update the materials for career fairs on annual basis through client service human resources division until the plan is fully implemented. Again, the process of recruitment will be integrated with the process of promoting workers. In that connection, promotion and recruitment will be collaborated with communication units from all outlets of Silver Street Company. This will ensure all career opportunities are updated as per the employment guidance and standards of the company (Roberts, 2005). Again, through human resource intervention, there will be development of evaluation framework that will be applied to assess the importance and effectiveness of recruitment process. Another concept that innovation plan focus to initiate is integration of recruitment and training. This will be implemented through use of professional development initiatives (Kanungo Manuel, 2014). We have set a committee in professional development. Through the initiatives of this committee, there will be provision of training in order to develop professionals in different categories of work engagement in Silver Street such as professional manufactures of consumer packed goods and other food products. The nature of work in Silver Street requires technical skills and physical abilities. In that connection, the plan has designed an evaluation framework that focus on effectively delivering different training programs (McGregor, 2012). Again, human resource department has come up with lists of different job segments so as to satisfy different career paths selected by professionals. From human resource point of view, Silver Street innovation plan focus to recruit and select innovative talents so as to train them on skills required to manufacture consumer packed goods, chocolate bars, sweets, baby food and other food products. Through this process, Silver Street will manage to manufacture quality products so as to compete favorably in respective markets in Canada. This will keep the company ahead of other competitors. Lastly, the process of selection will be based on required skills and experience. The mode of selection of workers will be based on level of past performance trend by individual candidates. The innovation plan focus on using recruitment and selection in order to obtain the best recruitment sources as well as to hire the most innovative talents for the job (Billsberry, 2007). We have selected many potential candidates from different diversities so as to find the best talents that will propel Silver Street into a competitive advantaged organization in the globe. We focus to apply different recruitment sources such as recruitment software, recruitment outsourcing, recruitment agency management, and recruitment source management, external and internal recruitment along with recruitment process description. The last approach in Silver Street innovation plan considers compensation and benefits. Through proper compensation plan and benefits, the workforce is motivated intrinsically and extrinsically. Silver Street focus on initiating a better compensation plan for workers (Marylene, 2014). This is achieved through increase in salaries and wages across all groups of workers from headquarters, sales and marketing offices along with workers in manufacturing plants in Western Canada, Central Quebec and Central Ontario. Through innovation plan, workers will be compensated for long working hours and overtime work engagement. This will act as a form of extrinsic motivation. Better compensation plan will make workers to be distributed in different manufacturing sectors within the company. There will be equal representation in manufacturing of consumer packed goods, manufacturing of chocolate bars and sweets along with other food products. From human resource point of view, compensation and benefits embedded to workers increase the level of production units in the company (Richard, 2013). This plan will reward workers from the services lender in the company. Silver Street innovation plan incorporate both tangible and intangible compensation and benefits as a sub-discipline of human resources. The plan will recognize workforce efforts in delivering quality products. It will also incorporate work-life and development of workers through career promotions. The total rewards will be achieved once compensation and benefits are integrated. The innovation plan of Silver Street focus on meeting the basic components of workers compensation and benefits. These aspects are achievable through use of four basic categories. First, there will be guaranteed pay to all employees. The plan provides fixed monitory rewards to services rendered by employees. This is achieved through basic salary provisions. This also include provision of commissions and allowances such as house allowance, medical allowance, traveling allowance, risk and hazard allowances. The plan also provide differentials to workers such as holiday differentials and shift differentials. Lastly under guaranteed pay, the plan provides premiums in night shifts and overtime work engagement. The second aspect in compensation and benefits to Silver Street workers relates to variable pay (Ryan Deci, 2017). The plan provides a non-fixed monetary reward to employees. This is based on performance achieved by workers and as a result of discretion contingent. This includes pr ovision of incentive and bonuses to employees of Silver Street in a particular period of time within each fiscal year. Third, we consider benefits that Silver Street uses to supplement compensation and benefits to employees. The plan provides a company car to top superior management team. It also focus on provision of medical insurance to workers and paid time off. Lastly, innovation plan enhances provision of equity-based compensation to workers (Berger Berger, 2008). Through provision of stock options, Silver Street focus on enhancing a long-term workforce engagement thereby making innovation plan a relevant aspect in workers compensation and benefits. All these aspects can be presented to stakeholders of Silver Street so as to demonstrate the commitment of the human resource management team towards uplifting workers compensation and benefits. Conclusion Innovation plan for Silver Street described in the context involves three main steps. First, the concept of training and development of workers has been applied to recruit innovative talents that are required to manufacture quality consumer packed goods. This process enables the company to determine the best candidates to be engaged in different business operations (Thomas, 2009). Implementation of proper training and development process propels career promotion on the company. The second step involves recruitment and selection procedures. The company determines the most appropriate workforce to deliver manufacturing goals and objectives. Lastly, the concepts of compensation and benefits have been applied in the innovation plan so as to recognize efforts provided by workers. Through this form of motivation, workers are able to offer quality services to Silver Street Company without any reservation whatsoever. If the three steps are fully incorporated in the innovation plan above, the stakeholders of Silver Street will be willing to express their interests towards the overall objective of the company. References Arnold, J. (2010). Coaching Skills for Leaders in the Workplace: How to Develop, Motivate and Get the Best from Your Staff. How to Books. Berger, L., Berger, D. (2008). The Compensation Handbook. McGraw-Hill. Billsberry, J. (2007). Experiencing Recruitment and Selection. Wiley Publishers. Emerson, T., Steward, M. (2011). The Learning and Development Book. Association for Talent Development. Kanungo, R.N., Manuel, M. (2014). Work Motivation: Models for Developing Countries. Sage Publication put. Marylene, G. (2014). The Oxford Handbook of Work Engagement, Motivation and Self-Determination Theory. OUP USA. Maslow, A.H. (2013). A Theory of Human Motivation. Start publishing LLC. McGregor, D. (2012). The Human Side of Enterprise. New Yolk, 21. Richard, A. (2013). Job Satisfaction from Herzbergs Two Factor Theory Perspective. Grin publishing. Roberts, G. (2005). Recruitment and Selection. Chartered Institute of Personnel Development. Ryan, R.M., Deci, EL. (2017). Self-Determination Theory: Basic Psychological Need in Motivation, development and Wellness. The Guilford press. Thomas, K.W. (2009). Intrinsic Motivation: What Really Drives Employees Engagement. Berret-Koehler publishers

Monday, April 20, 2020

Retail Management in UK

Introduction The fashion and apparel industry in the United Kingdom has experienced steady growth as more customers embrace renown brands such as Ralph Lauren, Nike, and H$M. The fashion industry and Apparel of the UK has an estimated market value of  £50 billion.Advertising We will write a custom report sample on Retail Management in UK specifically for you for only $16.05 $11/page Learn More Specifically, this industry is estimated to be growing at an annual rate of 7% as fashion becomes popular in the UK. At present, the fashion industry command 6% of the total market value of the consumer purchases in UK. The market share is expected to expand further to 15% by 2015. The fashion industry in the UK at present is controlled by Ralph Lauren, Nike, and H$M who have managed to establish a household name for their fashion brands. Moreover, promotional services adopted by these companies have spurred the growth of fashion production in the United Kingdom market. In addition, adoption of efficient and reliable technology in the marketing of these products has positively skewed the market to the advantage of these three retail giants. Thus, this reflective treatise attempts to explicitly review the aspects of store layout and design, retail pricing, and merchandise assortments in these retail stores. The treatise adopts a comparative analysis module. About these Companies Nike Inc Nike Inc is one of the top sports footwear and accessories designers in the world. At present, the company controls a market share of 30% of the UK athletic market. This company stocks sports balls, bags, and eyewear, footwear, and sports shoes for adults and children. The London store is located at Westfield London Shopping Centre along Oxford Street (â€Å"NIKE Free: Products and Market†, par. 5). HM Inc This company has been in existence for more than two decades. The company stocks a range of fashion ware for adults and children of both genders. T he company has an amazing range of fashion collection that is relatively affordable to the majority of Londoners. The head store in London is located at Regent Street in Dinkins and Jones building (â€Å"HM: Marketing Strategies†, par. 3). Ralph Lauren Inc The Ralph Lauren UK store specializes in fashion accessories and apparels such as fashion clothing and footwear brands for males and females of all ages. The company boost of uniqueness and brand loyalty to the middle class customers in London. The London office is located at Cork Street (â€Å"Ralph Lauren: London Marketing Activities†, par. 2).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Store Layout and Design Ralph Lauren The topological structure of Ralph Lauren Company consists of communication and operations management system which help in managing marketing, online sales, and direct sales. Based on the credo em phasize, it stresses on ethical behavior among sales staff and customer satisfaction within accepted standards of moral obligation on the forefront as indicated in the mission statement hanging on the front office wall. The Ralph Lauren store occupies more than 6000 square feet of space and has the traditional UK design architecture. The store has a unique arrangement in terms of utilization of space. The store is divided into four areas, that is, the exclusive range focal point, entertainment and refreshment area, office area, and the focal store points. Upon entering the expansive store, the customer will notice the attractive display of polo shirts, watches, shoes, and other sports ware hanged on the traditional UK brackets. The brackets are made in bright colors and the wall beaming with displays of fashion celebrities such as David Beckham and Naomi Campbell. The next room is the exclusive range focal point which stocks customized and expensive designer wears. Advertising We will write a custom report sample on Retail Management in UK specifically for you for only $16.05 $11/page Learn More The marketing and distribution channels are run from a central point, that is, the main store area. It is apparent that company structure, operations management, and efficiency of the advertisement department determine sustainability of its business. Besides, the ability to customize products, attractive display, and offer competitive but high quality services has made this store successful and profitable in the UK. Skills required in supporting business strategy plan are found in the integrated management model which functions as an implementer and driver of business decisions. The Company’s retail management systems incorporate planning, development, implementation, and discovery. Reflectively, the process captures organization chart, status reports, process map, compliance requirements, review structure, activities, dates, and r esources employed within a specified period of time against response from customers. The pictures below were taken from within the store. The transfer of brand knowledge is enhanced by other factors that include awareness and image. It is an area that continues to fascinate considering the interconnection between the recognition, recall, uniqueness, and positive attributes. Growth in brands is mainly subjective in nature meaning that the internal environment has the greatest influence. Nike Inc Nike store is larger than Ralph Lauren store and occupies a space of more than six thousand square feet. The store is very spacious and has an artistic display of its assortments arranged by sizes and categories. The main mall’s walls have animated Nike products advertisement and pictures of the world athletic champion Hussein Bolt and the basket ball player Kobe Bryan among other renowned sports personalities.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Just like in Ralph Lauren product display, Nike’s products displays easily attract a potential customer upon entry into the store. In fact, the first thing a customer will notice is the unending line of different product assortments from brightly painted stalls with the Nike brand logo running below the products. This aspect facilitates easy identification of customer responses to external stimuli, branding of private store labels, and evaluation of the marketing strategies that is used to promote store’s brands. The store’s brands have benefit greatly from the improvement of overall production quality and marketing support as much as it is done from evolving purchasing habits based on the rapid changes in geo-demographic and psychographic behaviors of the customers influenced by what they see. The resultant dependent variables of the Nike’s layout include increasing customer numbers, improved quality of goods, improved customer satisfaction, increased m arket share, and extended brand loyalty to the store. Essentially, the bridging of quality concerns between store and name brands has reduced the reputation gap leading to increased propensity of store brands. Nike’s strategy in marketing its products relied on the assertion that â€Å"products don’t just perform, they actually exhibit behavior† (Kotler 22). This exhibits the nature of niche marketing by focusing on utmost premium brand quality that customers demand or may not know that they require at that time. The company emphasized on creating sportswear trends. This is opposite of the conventional approach of forming focus groups who are interviewed on what attributes potential customers preferred. Nokia took the approach of innovating new features positioned to be of great use in the feature without necessarily involving the potential customer in the development process. Specifically, the brand logo has remained instrumental in the marketing strategy. Unde r certain conditions there was chance that they might consider switching to other brands. This is an avenue that is available for store brands which are targeting the market shares of name brands implying that the increasing pressure on  name brands is benefiting them. The possibility that consumers could consider switching brands is important in increasing brand awareness. Through intensive marketing, the logo Nike is recognizable by nearly all potential customers in the UK. Since the logo has been animated and runs 24/7 at the store’s entrance, the self advertisement is critical in attracting undecided customers who are just passing by the store. HM Inc HM Inc store occupies three floors with each floor selling different categories of fashion products. Basically, this company has utilized the role of the digital media in increasing the targeting objectives to promote brand growth and brand logo in its attractive and convincing display price tags. By combining the chosen generic strategy along with product and market positioning strategy, HM brand has been able to develop its niche identity in the UK as that store stocking affordable designer clothing along the Regent Street. Linking the two sides of the market is important, that is, the low income and high income customer ends. In essence, a brand involves; name, packaging, advertising, consistency, and reliability. It involves the symbol(s) of identification of a product or service that seeks to establish a degree of differentiation between it and other similar products and/or services. Branding offers â€Å"differential advantage (desirable attributes) over rivals’ products† (Kotler 34). It is vital part of establishing healthy brand equity. The choice of branding is driven by the need to create that perception of differentiation. It takes some initial costs to develop the branding concepts but the advantages of branding products are; easier to sell, ability to legally protect the product, it offers some barriers to competition, and generally promotes customer loyalty (Kotler 33). As a matter of fact, HM has internalized this in their display of product. The logo HM and their display are unique and cannot go unnoticed by any potential customer. Besides, the store is very spacious and offers customized services from its many sales staff. Retailers preferred to generally use the associative name HM to refer to its assortment of fashion designs that continues to make statement in the stratified UK market. The unique features are trademarked and allow HM’s strong brand equities to establish reasonable barriers to competition. This was mainly because of these products being considered as off-brand unlike the HM’s on-brand logo. HM Inc has exploited the power of positioning in relation to perception among the UK clients in its layout. Perception of brand equity is a major driving in promoting the acceptance of store brands. The positioning strategy t hat is implemented by the retailer dictates the perception of the consumers about the brand and its related value to them. The HM logo advertisement is very effective in terms of attention since it is decorated with simple to understand scenes besides the warm red color. The strategically placed background red color is an eye catcher associated with pomp and sophistication. In addition, the targeted passing customer would immediately develop curiosity to understand the symbolic importance of the bright displays in the store. As a result, it creates an intrinsic motivation response that triggers the mind to activate affiliation, self acceptance, and feign community feeling of belonging to the HM brand. In the end, this advertisement succeeds in appealing to emotions through capitalization on biases and prejudices of UK population in the streets of London. Generally, through envision creation of a simultaneous but independently functioning need to identify with attractiveness at Ralph Lauren, Nike, and HM, a customer is easily swayed into buying the advertiser’s appeal when purchasing (Levy and Weitz 79). Often, the attractiveness is displayed in tonal variation and language affirmativeness that directly appeal to positives emotions among target audience of the pitched idea. In the end, target audience will â€Å"accept the product without thinking very much about what the glittering generalities mean-or whether they even apply to the product†(Kotler 56). Retail Pricing Pricing differences between private labels and national labels is decreasing with taste, durability, and quantity being the more important factors for the consumers. Marketing around premium products positioning has long-term sustainability. This is supported by sustained advertising promotions, product availability, and sustainable sourcing. Reflectively, â€Å"a best value strategy represents somewhat of a trade-off between the risks of a cost-leadership strategy and the risks of a differentiation strategy† (Kotler 71). The strategies may be broad or narrow based on the three strategies of differentiation, cost-leadership, and best value. In spite of well-developed strategies, competitive dynamics are fluid (Levy and Weitz 29). Pricing objective The pricing objective adopted by the Ralph Lauren, HM, and NIKE is quantity maximization since the companies’ main mission is to become leaders in terms of market share amongst companies in the fashion and apparel industry of the UK. Consequently, the pricing objective of these companies seeks to maximize the number of the new fashion products to be sold in the dynamic UK market. Pricing strategies According to Kotler (2003), several pricing strategies exist for companies to choose from, however, some of these pricing strategies only work well with certain pricing objectives. The three companies have adopted multiple pricing, good, better, best pricing, loss leader pricing, penetration pricing and produ ct bundle pricing for their different categories of fashion products (Kotler 19). Multiple pricing: aims at luring customers to make large purchases by offering slight discounts to customers who buy goods in large quantities. At HM and Ralph Lauren stores, the prices of single items are slightly higher to those that purchased in bulk. For example, at Ralph Lauren store, buying one new polo shirt cost the customer approximately $ 25; the customer will be required to pay $ 40 for two shirts. As a result, the customers will feel that they are getting discount for buying two items since $ 40 for two shirts is $ 2.5 less than $25 for a shirt. The strategy has been able to generate more profit for the company by increasing the quantity of items sold, as well as through increasing prices for customers who purchase one item. Practically, the strategy penalizes the customer for purchasing one item since the price is typically set higher than it will cost. Good, better, best pricing: this is a pricing strategy in which the price of the same item increases with slight changes that are made to the product, for example, changes in design. The price can be offered in a series of three formats with the price of each series rising above the price of the previous series. The goods that are priced at ‘better† price and those that are priced at â€Å"best† price require more attention from the producer than those with â€Å"good† price; however, the higher prices charged for them are worth the extra effort (Levy and Weitz 36). For example, the 2009 NIKE air sports shoe edition is categorized as being â€Å"good† price, while that of 2011 is categorized as â€Å"better† price and the 2013 edition of the same product is priced at â€Å"best† price in the NIKE store. Loss leader pricing: in this strategy, the customers are enticed into visiting the shop that deals with different product or parts by reducing the price of one item. This is done with the hope that when customers visit the shop to make purchase of the cheaper item they may also buy other items. For example, in applying this strategy to the pricing of the female clothes, HM Company uses other accessories such as shoes as the loss outfit product, thus customers who come to buy clothes may end up buying other accessories such as matching shoes to complete the outfit. Product bundle pricing: this pricing strategy is applied when the producer wants to get rid of overstock or sell complementary products. The products are bundled together and the customer who buys the new item can get an older or complimentary good for less. In respect to the strategy of clearing 2012 stock models, the three companies have decided to sell the older versions or accessories in bundles at lower prices. Merchandise Assortments In merchandise assortment, planning is critical, especially in a dynamic market controlled solely by customer preference and perception. In sales forecas ting, HM and Ralph Lauren companies have assorted their merchandise according to the lifecycle of each category. For instance, the seasonal winter items such as heavy clothing for the companies are categorised as slow movables. Besides, the latest fashion design products are categorised in the exclusive purchase segment in the stores. Basically, the assortment adopted by these companies was informed by past volumes of sales and customer responses to periodic surveys by the companies (Levy and Weitz 41). Through shotgun merchandising, the two companies have assorted their products to capture all the segments of the fashion and apparel industry of the UK. On the other hand NIKE store has been assorted as a general store with the speciality department occupying a negligible space in the store. The company has amalgamated its inventory turnover to categorise the products. Through rifle merchandising, the NIKE Company has captured the athletic market segment of the fashion industry throu gh it multiplex strategy of product market penetration. Conclusion The success of retail management depends on execution pricing, assortment, and design layout as components of marketing. Successful execution solely functions on inclusiveness, creation of quantifiable tracking devises for results, and recreating an informed support team. Generally, these aspects should be practiced flexibly since event marketing environment is characterized by constant dynamics that may make previous designs irrelevant. NIKE, Ralph Lauren, and HM companies are successful in marking their products in the UK. Works Cited HM: Marketing Strategies 2013. Web. https://www2.hm.com/en_gb/index.html Kotler, Paul. Marketing management: Analysis, planning, implementation and control. New Jersey: Prentice-Hall, Englewood Cliffs, 2003. Print. Levy, Michael, and Weitz, Barton. Retailing Management, London: McGraw-Hill Education, 2011. Print. NIKE Free: Products and Market 2012. Web. Ralph Lauren: London Marketing Activities 2012. 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